Problem
Uncertainty about the validity and authenticity of certificates creates stress among users, who turn to third-party validators due to the complexity of manual verification.
What is it?
It is a portal for any user, whether Alegra or not, to use to check the status and whether they have the correct files that make up their CSD.
Added value
This tool aims to make it easier for users to confirm the authenticity and validity of their electronic certificates, simplifying tax compliance and reinforcing user confidence in Alegra.
Goals
Experience the best way to obtain quality leads through registration.
Promote the Alegra brand and build loyalty among current and potential users to use Alegra Mexico products as a growth engine.
MY ROLE
UX/UI Designer
Branding design
Prototyping
TIMELINE
THE TEAM
1 UX/UI Designer
1 Product Designer
1 Developer
2 Stakeholders
1 Product Manager
The Solution
⏳
-5 min
Completion time compared
to competitors tools
📈
+35%
Sign up / New Users
📊
+25%
Sign up / Alegra Users
The design Process
This case study required a quick and easy solution for users who need to validate their documents, under the assumption that they always need to validate under deadlines.
Design decisions were made based on direct user feedback (competitors tools too slow or paid), estimated conversion rates into new leads, and considerations about the scalability of the design. I made quick iterations with fast feedback.
The design Process - Results
We conducted a thorough analysis of the user journey map to determine the best spots to integrate eBay PPC ads.
While there are many options, asking for data early significantly reduces frustration for users who want to get information quickly, which increases lead capture rates.
Design Iteration
Our main challenge was to have a tool that encompasses both functionalities together. We explored the use of tabs to separate the tools. However, in usability testing, 60% of participants found the tabs confusing, mistaking them for switches.
Therefore, we chose to separate the tools into different landing pages. This way, users focus only on the tool they need and it also allows us to position ourselves better from an SEO perspective to obtain quality leads.
Victoria Goya
This project was worked on with the product and growth teams,
as well as with our back and front-end developers.