As a designer, I aim to create meaningful experiences through design.
I am a guardian of the design system, brand image, and success metrics, blending mastery of UI/UX practices.
My work centers on implementing user-centered, data-driven, and business-oriented design.
Born and raised in Corrientes-Argentina 🇦🇷
I am graduated as Graphic Designer from Universidad Nacional del Nordeste (UNNE) in 2015.
With over 9 years of experience in design, my work evolved from social media design, motion design
to UX-UI design, always centered in human experience.
I move to Spain 🇪🇸 two years ago.
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WORK Experience
UX/UI Design @ Alegra
February 2023 - Present
Responsible for the design and development of the user experience for various digital products such as websites, landing pages, blogs, and products MVPs, within the Alegra ecosystem brand standars.
Implemented a custom web components library to streamline the design and development process, resulting in a noticeable increase in new user conversion rates on our landing pages and reduced design and development time for our sites.
My responsibilities include user research, using data and client insights to confidently advocate for design solutions, creating wireframes, prototypes,
and MVPs, as well as collaborating with developers to implement interfaces.
Visual Designer @ VML (Former Wunderman Thompson)
2017 - 2023
Visual design of interfaces and multi-device digital pieces, taking into account the UX & UI. Defined of information architecture, navigation, and interaction of applications and websites in a creative way.
Delivered creative visual assets, static and motion design that brought brands to life. Concept and develop content for social campaigns.
WEB Designer @ CRANDI
2016 - 2017
Landings + Thank You Pages for multiple clients and focused in user experiences: Design my first mobile App. Motion Graphics for Social media adds
I’ve work as a freelancer designer while I was at university
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EDUCATION
EDUCATION
UX/UI Design
Coderhouse - 2021
Web Design - HTML / CSS
UNNE - 2015
Degree in Graphic Design
UNNE - 2015
COURSES
Product Design
UXCEL - Present
UX Research
UXCEL - 2023
Scrum Foundation
Certificate SFPC - 2022
A little more about myself
why design
Armed with strong roots in Design, especially passionate about purposeful designs that are driven by research, data and insights.
why ux/ui design
I got into UX/UI design because it allows me to pursue interests in tech, communication, and psychology.
my definition of success
A work where I can help thousands of people, have time for exploring new hobbies, spend time outside, cook with my partner and avoid pointless meetings.
That’s it. That’s me 🧷
Hope to hear from you very soon 👋🏻
© 2025 Victoria goya