INTRODUCTION
Project
Client
NW Consulting services
Cathegory
Cloud-tech agency
Year
2025
NW is a CRI cloud-tech startup that aims to create Strategic Execution Paths that consolidate cloud operations.
We led a product pivot that is accompannied by a brand refresh and expanded our customer reach through an online website presence.
Work Steps
First, we performed research
Next, we gathered all the data and formulated strategy
Finally, we designed UX solution to address the findings
1 week
DISCOVERY
Brief
Data collection
brainstorming
1 week
STRATEGY
UX analysis
user flow creation
wireframing
design system
1 week
SOLUTION
Prototyping
ux/UI design
delivery
ui kit
Problem
Business objectives
Align product offerings with demand
Increase service conversion rate
Generate new leads
Customer goals
Finding the perfect solution for their business
Working with a reliable supplier
Constrains
Restricted launch timelines
Research
Focus areas to validate through research.
01
What is the real perception of business owners regarding cloud solutions?
02
How to better communicate strategy offerings so they resonate better with audiences?
03
What are the industry best practices to communicate cloud-based business strategies?
04
Is there any consulting agency in CRI with similar product/service offer?
Defining target audiences
Goals
Need to develop a scalable digital platform for her business
Needs
Development of web and mobile applications
Consulting on emerging technologies (AI, blockchain, etc.)
Fast and efficient solutions to launch your product on the market
Ana López
Entrepreneur
AGE
29
BUSINESS
e-commerce
startup
COUNTRY
CRI
Carlos Martínez
IT Manager
AGE
35
BUSINESS
Digital agency
COUNTRY
PAN
Goals
Look for technological solutions to optimize company's processes
Needs
Implement custom software systems
Migrate your infrastructure to the cloud
Find a reliable and experienced provider in digital transformation
Goals
Modernize company's processes through automation and digitalization
Needs
Implementar soluciones de inteligencia empresarial (BI).
Automatizar procesos manuales para reducir costos
Encontrar un socio tecnológico que ofrezca soporte continuo
Luisa Ramírez
Director of Operations
AGE
54
BUSINESS
Manufacturing
company
COUNTRY
USA
The website should be clear, user-centric and results-oriented, with a focus on building trust and facilitating conversion (contacts, enquiries, leads)
It should effectively communicate the services, experience and value that NW Consulting Services offers, adapting to the needs of each type of user.
Site Mapping
Checklisting key contents through several card sorting exercises.
Information Architecture
User Feedback
INTRODUCTION
main typography
Helvetica Neue
BOLD
REGULAR
Aa123
Sub-heading
Neue Machina
Plain Regular
Aa123
#F5F5F5
#00D4FF
#1F1F24
#141417
Victoria Goya
This project was worked on with the product and growth teams,
as well as with our back and front-end developers.
Made alongside some mate 🧉 ©2025 Portfolio by Victoria Goya